Mazarine AP is responsible for all the strategy, planning and execution during the Swarovski Tmall Super Brand Day, which includes content creation with 3 brand ambassador and brand friends. Through the SBD campaign, Mazarine helped to establish a new positioning and increase awareness in China market.
Swarovski Tmall Super Brand Day | Content Creation
Mazarine AP is appointed by Swarovski to do content creation for its Tmall Brand Day campaign, featuring the brand ambassafor Tiffany Tang, brand friend Wenhan Li & Danny Li.
3 videos including 1 long video and 2 short videos were produced for each of the 3 celebrities, with the campaign concept of 'Shine with your Own Edges' with highlight of product benefits such as the shining crystal facets.
Each celebrity represents 1 product collection and facets, including Elegance, Classics and Audacious. Series content well showed the vivid personality and unique attitude of the celebrities.
