To deliver an interactive experience for offline consumers, Mazarine Asia Pacific has created a digital game experience for Cartier Sanya Boutiquet leveraging AR technology. While shopping in store, guests have the opportunity to gain better understanding of brand history and culture by participating in the fun digital interaction.
Cartier Through You|Cartier Sanya Boutique Digital Experience
Mazarine Asia Pacific has created a digital game experience for Cartier Sanya Boutiquet leveraging AR technology.
The entire experience is inspired by the meaning of Cartier numbers, inviting users to unlock their own Cartier codes. In the AR environment, user can rotate smartphone to search for the numbers that match their birthday. Through interpretation of the connection between numbers and brand, Cartier is able to educate its guests in a fun way, successfully tell its brand story and design inspiration behind each piece.
