Dior CVD 2020 Digital experience | A Fun Way to Celebrate Love
For Dior Chinese Valentine’s Day digital experience this year, Mazarine designed a delightful digital interaction game for Dior pop-up stores, where consumers can experience the bonding between themselves and loved ones through a rhythmic gamey challenge.

Play this solo or with loved ones, following instructions on screens, use hand gestures to make a “heart” and hold up for a while, the challenge will be completed only when the color of  "I love you" graffiti is filled up. After that, you get to make a love card and share this love message to yourself, to your friends, valentines, soul mates or anyone you care in this whole wild world.

Through this campaign Dior impressed its audience with creative ideas, interactive games and smooth user experience, enhanced the brand image and impact among its young audience. Campaign Dior Amour not only drove customers in store with amazing interaction, but also provided creative digital experience in pop-up stores, which brings them from offline to online.

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