MAZARINE

International luxury communication group

Paris • New York • Shanghai • Hong kong • Beijing • Macau

Tiffany & Co. | 520 Pop-up Experience Space

In April 2023, Mazarine designed and produced the 520 pop-up experience space for Tiffany&Co in Chengdu and Nanjing.

Cartier CVD | Content creation

Mazarine AP helped Cartier create and produce content assets for CVD campaign.

Dior Men Pre-Fall 2021 Fashion Show SmartPlayer Launch

In December 2020, Dior broadcasted its Dior Men Pre-Fall 2021 fashion show with SmartPlayer platform by Mazarine Creative Intelligence: an interactive and immersive experience.

Tory Burch | T-Monogram Pop-up Store

Mazarine AP, working with Tory Burch global headquarter and China team, produced the new T-monogram Pop-up Store in Changsha, Chongqing and Shanghai.

Apr 2021

Cartier Through You|Cartier Sanya Boutique Digital Experience

Mazarine Asia Pacific has created a digital game experience for Cartier Sanya Boutiquet leveraging AR technology.

Mar 2021

Boucheron La Maison | Global Event Guideline

Mazarine AP, working with Boucheron global headquarter, created a global event guideline for the brand’s La Maison campaign.

Mar 2021

Question of Style | Boucheron La Maison Digital Experience

Mazarine AP, working with Boucheron the high jewelry Maison, created a digital experience for the brand’s La Maison campaign.

Mar 2021

shu uemura x WANG YIBO | Unlimited Family Content Creation

Mazarine AP helped shu uemura create and produce content assets, featuring brand ambassador Wang Yibo.

Feb 2021

shu uemura x WANG YIBO | Lip Liquid Content Creation

Mazarine AP was appointed by shu uemura to create and produce content for CNY, featuring brand ambassador Wang Yibo.

Sep 2020 Digital

Boucheron Paris to Beijing | SKP Store Opening 360° Campaign

French jewelry maison Boucheron has recently opened its boutique in Beijing SKP, the city’s shopping landmark. For the brand milestone and biggest occasion of the year, Mazarine Asia Pacific has developed and produced a 360° campaign, from digital to social, successful drives O2O traffic.

Jan 2021

The Culture of Design | Cartier Tmall Super Brand Day

Recently, Cartier launched its Tmall super brand day campaign in its Tmall flagship store 2nd year anniversary. The campaign is launched in all digital social touchpoints with a series of localized content created by Mazarine AP.

Feb 2021

The Culture of Design | Cartier Tmall Super Brand Day AR Livestream

Mazarine recently produced Cartier’s first AR Tmall livestream as part of the brand’s Tmall Super Brand Day campaign, leveraging AR technology.

Aug 2020 Digital

Dior CVD 2020 Digital experience | A Fun Way to Celebrate Love

For Dior Chinese Valentine’s Day digital experience this year, Mazarine designed a delightful digital interaction game for Dior pop-up stores, where consumers can experience the bonding between themselves and loved ones through a rhythmic gamey challenge.

Oct 2020 Event

Guerlain | Listen to Nature through Time

In October 2020, Mazarine Asia Pacific art directed and produced an immersive art exhibition "Beyond Time" for Guerlain.

Dec 2020 Digital

Pasha de Cartier Party Live-streaming

In November 2020, Mazarine Asia Pacific was designated by Cartier to livestream the brand’s biggest event of the year, Party for Pasha de Cartier.

Sep 2021

shu uemura x WANG YIBO | Iron Red Content Creation

Mazarine AP created and produced a series of content for shu uemura, featuring brand ambassador Wang Yibo.

Sep 2021

Giorgio Armani Beauty | Rouge d’Armani Matte

In 2020, Mazarine AP is appointed by Armani Beauty to do content creation for its new product launch Rouge d’Armani Matte.

Sep 2021 Social media

Boucheron End of Year Social and Digital Campaign

Mazarine Asia Pacific launched End of Year Campaign for Boucheron, delivering content creation and social communication.

Sep 2020 Image & Design

SHU UEMURA × WANG YIBO | Amplified Content Creation

Mazarine Shanghai, appointed by shu uemura, has recently created AM BR784 content assets for brand’s social and digital platforms, featuring brand ambassador Wang Yi Bo.

Jun 2020 Event

Bottega Veneta Together, Pre-Fall 2019 Event in Shanghai

Recently, Bottega Veneta entrusts Mazarine Asia Pacific to organize a series of events, launching its 2019 Pre-Fall Collection, designed by their newly appointed creative director Daniel Lee.

Oct 2019 Digital

Dior | DIORAMOUR CVD Digital Activation

Mazarine Asia Pacific created a mini game for DIORAMOUR collection to engage with VIP.

Jul 2019 Social media

Qeelin Place Vendome Digital Campaign

To promote this milestone moment of the brand, Mazarine Asia Pacific created and executed a holistic digital and social campaign #QeelinLandsonPlaceVendome#.

May 2019 Advertising

Shu Uemura | #showbyshu

Shu Uemura worldwide in Japan appointed Mazarine Asia Pacific to create international guidelines for its 2019 branding strategy.

Feb 2019 Digital

LANCÔME MAKEUP FOR VALENTINE’S DAY 2019

Mazarine Asia Pacific was invited to produce photo and video for Lancôme MAKEUP products

Apr 2019 Digital

CLINIQUE EVEN BETTER COLLECTION

Clinique entrusts Mazarine Asia Pacific to shoot for Clinique Even Better Collection

Focus

Lancome Absolue & Absolue L'Extrait Asset Creation

Recently, Mazarine Asia Pacific produced a set of visuals and video asset for Lancôme Absolue & Absolue L'Extrait for the brand's social and digital communication.

It’s the d’zzit Invasion--d’zzit AW 2018 Fashion Show

DAZZLE entrust Mazarine AP for d’zzit AW 2018 Fashion Show.

Events

Bottega Veneta Together, Pre-Fall 2019 Event in Shanghai

Recently, Bottega Veneta entrusts Mazarine Asia Pacific to organize a series of events, launching its 2019 Pre-Fall Collection, designed by their newly appointed creative director Daniel Lee.

Louis Vuitton | Haute Joaillerie & Horlogerie Private Exhibition

Haute Joaillerie & Horlogerie by Louis Vuitton Private Exhibition Hong Kong

Louis Vuitton Presents its OBJETS NOMADES collection

Created in 2012, the Objets Nomades collection keeps alive Louis Vuitton’s long tradition of beautifully crafted travel objects.

Charlotte Tilbury entrusts Occasions with her eponymous Asia launch

World’s No. 1 Makeup artist to the stars, Charlotte Tilbury, entrusts Occasions with her eponymous Asia launch.Occasions connected the brand with key opinion leaders and clients, raising the brand profile to the forefront of client’s minds.

amfAR Gala in Hong Kong

Occasions and Founding Chairlady Pansy Ho brought the globally renowned amfAR Gala to Hong Kong in 2014, making this annual event one of the most anticipated and premier charity events in high society and has raised more than US$15 million for amfAR’s life-saving AIDS research programs.

RAZZLE ESPACE

In early 2017, global renown fashion group DAZZLE FASHION Co., Ltd. appointed Mazarine Asia Pacific to mark the Official Launch of the group’s new menswear line: RAZZLE.

Bottega Veneta Together, Pre-Fall 2019 Event in Hong Kong

Recently, Bottega Veneta entrusts Mazarine Asia Pacific to organize a series of events, launching its 2019 Pre-Fall Collection, designed by their newly appointed creative director Daniel Lee.

shu uemura | Rouge Unlimited

Mazarine AP was the awarded agency for the concept and execution of the global launch party of shu uemura’s new Rouge Unlimited lipstick collection.

Bottega Veneta Together, Pre-Fall 2019 Event in Seoul

Recently, Bottega Veneta entrusts Mazarine Asia Pacific to organize a series of events, launching its 2019 Pre-Fall Collection, designed by their newly appointed creative director Daniel Lee.

Events articles

Social/KOL

DIOR | I’m your sweet Valentine

A dedicated Mini Program lights up your love

Qeelin Place Vendome Digital Campaign

To promote this milestone moment of the brand, Mazarine Asia Pacific created and executed a holistic digital and social campaign #QeelinLandsonPlaceVendome#.

Salvatore Ferragamo - MINI Collection Launch

Mazarine Group serves Salvatore Ferragamo on developing the brand’s communication assets for Europe, USA and the rest of the World, from our Paris global headquarters.

Social/KOL articles

360 Integrated campaigns

Clarins

Clarins celebrates Chinese New Year with Mazarine. The campaign was launched in print, OOH, retail and digital, and massively spread in Asia.

Estee Lauder | Nutritious Collection 360° Campaign

Estee Lauder entrusts Mazarine AP to do 360° Campaign to promote Nutritious Collection

Lumieres Hong Kong

Mazarine Asia Pacific is thrilled to have contributed to the success of ‘Lumieres Hong Kong’ first edition, a popular light festival organized last November and inspired by the iconic “Fête des Lumières de Lyon” in France.

360 Integrated campaigns articles

Content Creation