If there’s a scent reminding you what joy feels like, then it must be JOY by Dior. Mazarine Asia Pacific was invited to create a digital campaign for Dior new fragrance launch: JOY by Dior.
The immersive 360 panorama builds up a space of happiness, using dynamic and static images from the official JOY by Dior video featuring Jennifer Lawrence. In the space, user can move their phone around to explore different JOY moments.
After choosing his/her favourite JOY moment, the user will get a well-designed JOY card with corresponding quote on it.
The final page allows users to get free samples of the JOY by Dior. Users simply need to submit their personal information, then they'll receive MMS to redeem samples, which eventually drives huge traffic to the Dior offline stores.
Small game, big fun – Mazarine AsiaPacific developed a 360 degree immersive H5 that puts forward the brand image of JOY by Dior.
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