With an interface mixing animation, micro content and customized services, the e-commerce platform aims to target the 25-35 year old consumers.
Dior launches its new skin care Capture Youth with Mazarine
To launch the Dior Capture Youth anti-age skin care embodied by Cara Delevingne, Mazarine introduces a new digital approach to skin care, playful and informative at once.
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The website also offers a diagnosis to help users easily identify the suitable care for their skin type, based on a brief questionnaire.