Mazarine Asia Pacific imagined the campaign’s concept of “Parisian girl’s healthy lifestyle” and oversaw the social media content production featuring Bourjois’vitamin-enriched make-up line.
The campaign, targeting young and active women, was built upon a series of contests and beauty tips promoted through an official hashtag #果然维他肌#.
Selected KOLs also helped boost the brand and campaign visibility through a series of dedicated posts.
Jul 2019 Social media
Qeelin Place Vendome Digital Campaign
May 2019 Advertising
Shu Uemura | #showbyshu
Apr 2019 Digital
CLINIQUE EVEN BETTER COLLECTION
