The art of gifts according to Cartier

Apr 2021

Cartier Through You|Cartier Sanya Boutique Digital Experience

Mazarine Asia Pacific has created a digital game experience for Cartier Sanya Boutiquet leveraging AR technology.

Mar 2021

Boucheron La Maison | Global Event Guideline

Mazarine AP, working with Boucheron global headquarter, created a global event guideline for the brand’s La Maison campaign.

Mar 2021

Question of Style | Boucheron La Maison Digital Experience

Mazarine AP, working with Boucheron the high jewelry Maison, created a digital experience for the brand’s La Maison campaign.

Mar 2021

shu uemura x WANG YIBO | Unlimited Family Content Creation

Mazarine AP helped shu uemura create and produce content assets, featuring brand ambassador Wang Yibo.

Feb 2021

shu uemura x WANG YIBO | Lip Liquid Content Creation

Mazarine AP was appointed by shu uemura to create and produce content for CNY, featuring brand ambassador Wang Yibo.

Sep 2020 Digital

Boucheron Paris to Beijing | SKP Store Opening 360° Campaign

French jewelry maison Boucheron has recently opened its boutique in Beijing SKP, the city’s shopping landmark. For the brand milestone and biggest occasion of the year, Mazarine Asia Pacific has developed and produced a 360° campaign, from digital to social, successful drives O2O traffic.

Jan 2021

The Culture of Design | Cartier Tmall Super Brand Day

Recently, Cartier launched its Tmall super brand day campaign in its Tmall flagship store 2nd year anniversary. The campaign is launched in all digital social touchpoints with a series of localized content created by Mazarine AP.

Feb 2021

The Culture of Design | Cartier Tmall Super Brand Day AR Livestream

Mazarine recently produced Cartier’s first AR Tmall livestream as part of the brand’s Tmall Super Brand Day campaign, leveraging AR technology.

Aug 2020 Digital

Dior CVD 2020 Digital experience | A Fun Way to Celebrate Love

For Dior Chinese Valentine’s Day digital experience this year, Mazarine designed a delightful digital interaction game for Dior pop-up stores, where consumers can experience the bonding between themselves and loved ones through a rhythmic gamey challenge.

Oct 2020 Event

Guerlain | Listen to Nature through Time

In October 2020, Mazarine Asia Pacific art directed and produced an immersive art exhibition "Beyond Time" for Guerlain.

Dec 2020 Digital

Pasha de Cartier Party Live-streaming

In November 2020, Mazarine Asia Pacific was designated by Cartier to livestream the brand’s biggest event of the year, Party for Pasha de Cartier.

Sep 2021

shu uemura x WANG YIBO | Iron Red Content Creation

Mazarine AP created and produced a series of content for shu uemura, featuring brand ambassador Wang Yibo.

Sep 2021

Giorgio Armani Beauty | Rouge d’Armani Matte

In 2020, Mazarine AP is appointed by Armani Beauty to do content creation for its new product launch Rouge d’Armani Matte.

Sep 2021 Social media

Boucheron End of Year Social and Digital Campaign

Mazarine Asia Pacific launched End of Year Campaign for Boucheron, delivering content creation and social communication.

Sep 2020 Image & Design

SHU UEMURA × WANG YIBO | Amplified Content Creation

Mazarine Shanghai, appointed by shu uemura, has recently created AM BR784 content assets for brand’s social and digital platforms, featuring brand ambassador Wang Yi Bo.

Jun 2020 Event

Bottega Veneta Together, Pre-Fall 2019 Event in Shanghai

Recently, Bottega Veneta entrusts Mazarine Asia Pacific to organize a series of events, launching its 2019 Pre-Fall Collection, designed by their newly appointed creative director Daniel Lee.

Oct 2019 Digital

Dior | DIORAMOUR CVD Digital Activation

Mazarine Asia Pacific created a mini game for DIORAMOUR collection to engage with VIP.

Jul 2019 Social media

Qeelin Place Vendome Digital Campaign

To promote this milestone moment of the brand, Mazarine Asia Pacific created and executed a holistic digital and social campaign #QeelinLandsonPlaceVendome#.

May 2019 Advertising

Shu Uemura | #showbyshu

Shu Uemura worldwide in Japan appointed Mazarine Asia Pacific to create international guidelines for its 2019 branding strategy.

Feb 2019 Digital

LANCÔME MAKEUP FOR VALENTINE’S DAY 2019

Mazarine Asia Pacific was invited to produce photo and video for Lancôme MAKEUP products

Apr 2019 Digital

CLINIQUE EVEN BETTER COLLECTION

Clinique entrusts Mazarine Asia Pacific to shoot for Clinique Even Better Collection

More watch & jewelry

Online Communication and Social Content Creation for Qeelin

Every Fraction Matters | Always-On Marketing Strategy for Zenith

Qeelin Chinese New Year Campaign

Tiffany & Co. | 520 Pop-up Experience Space

Swarovski Tmall Super Brand Day | Livestream

News

Cartier Through You|Cartier Sanya Boutique Digital Experience

Boucheron La Maison | Global Event Guideline

Question of Style | Boucheron La Maison Digital Experience

shu uemura x WANG YIBO | Unlimited Family Content Creation

shu uemura x WANG YIBO | Lip Liquid Content Creation

Boucheron Paris to Beijing | SKP Store Opening 360° Campaign

The Culture of Design | Cartier Tmall Super Brand Day

The Culture of Design | Cartier Tmall Super Brand Day AR Livestream

Dior CVD 2020 Digital experience | A Fun Way to Celebrate Love

Guerlain | Listen to Nature through Time

Pasha de Cartier Party Live-streaming

shu uemura x WANG YIBO | Iron Red Content Creation

Giorgio Armani Beauty | Rouge d’Armani Matte

Boucheron End of Year Social and Digital Campaign

SHU UEMURA × WANG YIBO | Amplified Content Creation

Bottega Veneta Together, Pre-Fall 2019 Event in Shanghai

Dior | DIORAMOUR CVD Digital Activation

Qeelin Place Vendome Digital Campaign

Shu Uemura | #showbyshu

LANCÔME MAKEUP FOR VALENTINE’S DAY 2019

CLINIQUE EVEN BETTER COLLECTION