Glenmorangie appointed Mazarine Asia Pacific to manage the creation and production for launching its Private Edition No.10 Allta as well as showcasing the previous ones of its distinctive Private Edition in Shanghai on Apr 25th, 2019.
Allta is made using a previously-undiscovered strain of local yeast growing on the barley near the Glenmorangie distillery. The wild yeast imparts more floral, bready notes to this Glenmorangie’s new spirit with herbal, fruity aroma in every sip.
Mazarine Asia Pacific team made the venue into a golden barley yard by using large amounts of real wheatears. The whole place highlighted the freshness and earthy touch inside the spirit. Walking through the barley yard with a glass of Allta was like witnessing how this rich-flavored spirit was born. 3 Scottish bagpipe players remixing with the DJ on the side fully brought the modern and innovative quality out of this Scotch whiskey.
Within limited time Mazarine Asia Pacific team worked dedicatedly with GLENMORANGIE, the high-quality work and efficient coordination ensured a successful event.
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