国际 | MAZARINE

中国奢侈品市场正面临持久转型

文 / 杨威龙 Mazarine亚太及中东地区总裁及首席策略执行官

A Lasting Shift in China's Luxury Market

by Jean-Laurent Vilon, CSO & Managing Director Mazarine Group APAC & Middle East

Balmain selects Mazarine for its new e-commerce platform

After considering many leaders in the field, Balmain has selected Mazarine to relaunch its e-commerce website.

Rolex publishes its magazine in support of artistic creation

Mazarine creates the identity and the design of The Rolex Mentor & Protégé Arts Initiative’s magazine.

The Opera national de Paris unveils its new digital platform

On the occasion of the 18/19 season’s launch and the opening of subscriptions, Mazarine reveals the new operadeparis.fr website.

Dior launches its new skin care Capture Youth with Mazarine

To launch the Dior Capture Youth anti-age skin care embodied by Cara Delevingne, Mazarine introduces a new digital approach to skin care, playful and informative at once.

The art of gifts according to Cartier

Cartier collaborates with Mazarine to create its Winter 2017-2018 collections’ catalog. An international edition, celebrating the gift according to Cartier and its powerful emblems: the seal, the red ribbon and the three white pleats; subtle signature of Cartier’s wrapping.

Audemars Piguet at Art Basel Miami Beach

The Swiss fine watchmaking Manufacture Audemars Piguet unveiled a large-scale art installation on the Miami Beach oceanfront : Slow-Moving Luminaries, by the multidisciplinary artist Lars Jan. A Mazarine MA3 Agency New York production.

Bottega Veneta chooses Mazarine for the creation of its mobile website

Mazarine leads the creation of Bottega Veneta’s mobile e-commerce.

Viktor & Rolf revives Christmas spirit with Mazarine

For the 2017 holiday season, Mazarine produces the "Enchanted Holidays" international campaign for Viktor & Rolf (L'Oréal Group). Fully integrated, the operation, that celebrates the "perfect gift" according to Viktor & Rolf, is comprised of a film, a large range of content and a digital advent calendar mixed in with a CRM program.

Dance with Moncler at the Grand Palais

Giambattista Valli transformed the Grand Palais VIP lounge into a dance hall decorated with XXL faceted balls

Photographer Sølve Sundsbø at Studio des Acacias

Studio des Acacias is proud to host the latest exhibition by visionary fashion photographer Sølve Sundsbø.

Mazarine helps Amor Amor win the hearts of teens

Cacharel recently launched a new international campaign produced by Mazarine for the Amor Amor fragrance - #AugmentedLove.

The power of L’Eau Majeure by Issey Miyake according to Mazarine

On the occasion of the launch of the new masculine fragrance, L’Eau Majeure by Issey Miyake, Mazarine creates a movie, true tribute to the original element of the brand : the water.

Mazarine selected by the Opéra National de Paris

The Opéra national de Paris had chosen Mazarine to manage and optimise its internet and mobile sites following a call for tender. The company with be responsible for ensuring the stability and performance of the platform as well as optimising the user experience.